White label messaging app: 5 benefits and best practices

Organizations know the power of communication, and they also know the power of branding. That’s why they’re increasingly looking to purchase white label messaging apps.

These apps allow them to connect with their customers or enable their employees to connect internally via instant messaging. Messaging apps can also be implemented as an in-app chat to guide users through the app or website.

In this article, we bring you the following:

• Biggest benefits of white label messaging apps
• Most useful features of white label messaging apps
• Best messaging apps practices
• More about secure communication with Rocket.Chat’s messaging app

Let’s start!

Why use a white label messaging app?

When they realize they have to implement a messaging app to support their growing business, business leaders can either decide to invest in developing a custom-made messaging app or to purchase a chat solution from another provider.

A custom-made messaging app can fit with their product perfectly. It can have all the features that a business might need. However, the advantages of white label messaging apps will probably outweigh the benefits of custom-made messaging apps. Here’s why:

1. Takes less time and resources to implement, run, and maintain

The main reasons that organizations acquire white label messaging apps? It’s easy, fast, and cost-effective. 

Messaging app vendors made it their core business to deliver a chat app to other organizations. Therefore, you would be saving a lot of time and resources that go into app development, testing, running, and maintaining.

Besides, companies can hardly spare their developers - and it rarely makes sense to have them focus on a side-project such as a messaging app. It’s inefficient in terms of resources, and it would take more time than purchasing an almost ready-to-use product from a white label messaging app vendor.

2. High-quality chat app at your fingertips

As said before, messaging apps’ vendors' core business is to deliver a messaging app. Therefore, you can bet that it’s high-quality - otherwise, they’d run out of business!

White label messaging apps are designed for companies that want advanced messaging features under a branded app. Their reputation and business rest on the quality of app. Even though you might think that a custom-made app might suit your business needs better, today’s white label messaging apps have a wide array of customization options. 

3. Achieving brand alignment across different platforms

Research shows that brand consistency can improve revenue by up to 23% - yet, fewer than 10% of B2B companies say their branding is very consistent.

White labeling refers to the practice of applying your own branding to the products or services of another organization. Therefore, organizations can extend the look and feel of their product to the messaging app they’re adding to it. This includes brand colors, fonts, images, and logos.

Brand consistency contributes to brand recognition and trust from customers, prospects, and employees.

4. Engaging customers and app users

Organizations that introduce messaging apps do it to better serve and engage their customers or product users. In general, research shows that engaging B2B customers successfully can lead to 63% lower customer churn. 

Knowing that retaining customers is six to seven times less expensive than attracting new ones, it’s important to invest in customer engagement methods.

Customer service agents can engage with customers via a white label messaging app. Also, many chat app providers offer chatbots that organizations can implement to automate conversations with customers or product users.

5. Applying secure communication practices

Secure communication is a must for businesses today. Sensitive customer data simply cannot be compromised. White label messaging app providers are very aware of this, and they often deliver their products and services to organizations in highly regulated industries, such as government & defense, healthcare, or others.

Additionally, businesses can enhance security by utilizing encryption protocols and incorporating features like two-factor authentication and secure file sharing. Integrating a secure QR code generator into your workflow can help secure data sharing and transmission.